Euro Food Brands · 2026
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From the shelf to the university.

Reese’s and Buldak. Off the grocery shelf, onto a machine the campus walks past.

Exclusive storefront machinesTwo brands · One partner
The estate
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The Bright.Blue estate.

One network. Gyms, airports and universities. The figures are the whole estate.

22.6M+
Impressions a month
1,000+
Machines
UK
Nationwide
2 wks
To go live
Gyms
5.8M

622 machines. Visits a month across the health and fitness estate, including The Gym Group.

Airports
5.5M

99 machines. Passengers a month at Manchester, Stansted and East Midlands.

Universities
3

On campus now at City St George’s, Oxford Brookes and Roehampton.

22.6 million impressions and 1,000+ machines are the Bright.Blue network. Gym visits and the 622-machine gym estate, and 5.5 million airport passengers across 99 machines, are the published estate figures. The three universities are the campuses on the estate today. None of this is a forecast for these two machines.

The conversation
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Two exclusive machines. One partner.

Euro Food Brands has built world brands in the UK since 1991. It is the exclusive UK distributor for Reese’s and Hershey’s. Buldak, from Samyang, is now in the grocery portfolio. This is not a shared listing. Each brand gets a storefront it owns.

01 · Reese’s

Peanut butter, owned

Every screen, the payment spine and the lower bezel are Reese’s. Cups at the moment a student wants something sweet.

02 · Buldak

Hot chicken, owned

A second cabinet, not a flavour tile on the first. Black pack, flame, and the ramen range on its own machine.

Where

A university

The renders that follow put the Magnum flagship cabinet in a student union and a campus food hall. Site choice comes after the pictures.

The cabinet is the same flagship unit in the Magnum proposal: side screen, front screen, payment spine. Concept renders. Final artwork is approved with the brand owner before anything is built.

Euro Food BrandsTwo storefronts
Reese’s · Machine one

The peanut butter cup, on the floor.

A university atrium. The orange screen is the only brand in view. Students walk past it on the way through the building.

Side screen and front screen, both Reese’s
Peanut butter cups as the hero, not a shared snack wall
Same cabinet geometry as the Magnum flagship
Reese’s · University atrium1 of 2
Reese’s · The storefront

100% of the share of voice.

Complete control of assortment, what the screens say, and what the till reports. A curated Reese’s portfolio, not a coil between someone else’s bars.

Cups, minis and the pieces range, chosen with Euro Food Brands
Seasonal and limited rotations on the same cabinet
Screen to sale, reported on the machine that ran the creative

Concept creative on the screens. The wordmark, the cup and the line “Peanut butter cups” are there so the cabinet can be judged. Hershey artwork replaces it.

Reese’s flagship cabinet in a university atrium, closer view of both screens
Reese’s · The media
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Every placement, on this machine.

The same screen products as the retail media outreach. On an exclusive storefront they all belong to Reese’s. Idle film, the shop, the shelf, the prompt, and the buy.

Idle loopDOOH · main screen
Shop opensHome banner
Head of the shelfCategory
On the way inPop-up
The buyProduct details

The £1.50 on the product screen is an example for this deck, not a Reese’s rate card. Creative is a concept. Hershey artwork replaces it.

Reese’s · Questionnaire
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Four questions. Then a cup.

Asked on the machine, while they are stood there. The first screen is the offer. The questions are four taps. The last answer can vend a cup. Answers are recorded on that machine. Someone who does not opt in is not identifiable.

1 · When do you want a Reese’s?Between lectures · After the library · Late, on the way home · Not yet
2 · Which Reese’s do you reach for?Cups · Minis · Pieces · White
3 · What are you doing when you buy one?A break · A reward · Sharing · I don’t buy them here
4 · Would you take one from this machine today?Yes · Only on offer · Not today
IdleThe invite
Question 2 of 4The questions
Reese’s · Gamification
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Tap the cup when you see it.

A game on the glass. They spend real time with the cup, chase a score, and can win one.

The cup moves. They tap it. The board on the machine keeps the score.
Finish in the top three this visit and the machine vends a cup.
Plays, finishes and winning taps land in the same campaign report.

The names on the board are an example. The prize is a cup from this machine, not a separate promotion until Euro Food Brands confirms it.

On the machineTap to play
Buldak · Machine two

Hot chicken ramen, in the food hall.

Samyang’s Buldak. Black, red, the fire chicken, and a bowl of noodles. A second machine, so Reese’s does not have to share the screen.

Its own cabinet, not a tile on the Reese’s unit
The meal moment, where students already stop to eat
Same flagship hardware, a different brand entirely
Buldak · University food hall1 of 2
Buldak · The storefront

The black pack, and the heat.

Buldak is the spicy hot chicken ramen from Samyang. Original is the black pack. The rest of the line — carbonara, cheese, 2x — is a range decision, not a claim that every flavour is on day one.

Original hot chicken as the hero SKU
Flavour rotations once the first cabinet is live
Screen, pouch and vend tied to the same machine

Concept creative. The Samyang and Buldak names are set so the cabinet can be judged. Samyang artwork replaces it before build.

Buldak flagship cabinet in a university food hall, closer view of both screens
The funding model
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Buy the machine. Or rent it.

Two ways to fund a storefront. Reese’s is one machine. Buldak is a second. The screen, the questionnaire, the game, replenishment and the report sit in the same plan.

Outright

Buy it upfront

The cabinet is yours. Software, cashless payment and the storefront come with it. One decision per machine.

Activation + rental

Launch it, then run it

A fee to switch the machine on, then a monthly fee to keep it running. Lower upfront. This is the way we are happy to work.

~£1,500
Activation · per machine · indicative
~£300
A month to run it · indicative
2
Machines in this conversation
Flex
Fees move with media income

Ex VAT. Benchmarks, not a quote. If the screen is earning — media, the questionnaire, the game, activation beyond the vend — the activation and the monthly fee can move up or down. A university site fee, if the venue charges one, is agreed on that site and is not inside these figures.

Business intelligence, live in the cloud.

Campaign reporting
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Next
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Pick the campus. Pick how to fund it.

Two cabinets. Reese’s in the atrium. Buldak in the food hall. Or both brands on the site you already want.

To go live
Choose the university, or ask us to shortlist
Outright, or activation plus rental, for each machine
Confirm the opening range with Hershey and Samyang
We traffic the screens and send the first report
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